The turtles are always jockeying for authority. It seems the spot at the top is usually the one everyone jockeys for. Today Gizzard had the coveted spot and I watched him fend off other challengers until the others left him alone to enjoy his spot at the top. The picture to the left is him enjoying the fruits of his effort.

Now it isn’t that easy every day and it does change day to day.

Reminds me of Google and what they do. Check the listings for a topic three days in a row and it is not unusual to see some changes. Other topics it rarely changes.

The ones that don’t change much are usually for a simple reason. Google has decided that these sites are the authority in that topic. Create that kind of site site and you can get lots of traffic from the Big G.

The problem is knowing how to create the type of site that Google feels is the authority on the topic. It isn’t hard but does take effort.

You do need a plan and to understand how you can use good quality content and a variety of Web 2.0 sites to create that authority. Doesn’t happen over night but can be well worth the effort.

If you would like a plan on how to do this step by step check out Authority Site 2.0. Then after you have fended the others off you can relax and bask like Gizzard is.

The Turtle Dad

Technorati Tags: authority, Authority Site 2.0, build authority, Google, Web 2.0

Yesterday I wrote about the new addition to the tank. You need to look at the picture closely to see the new addition. Gizzard looms over Baby and yes that is the new turtle’s name.

I did notice a few things though that can be applied to your on line business. Baby adapted within two hours. He stopped hiding and took his rightful place on the ramp.

He also quickly discovered that the far back corner was the safe place to sleep. As you have seen before when I have talked about stacking he did not want to get under one of the big guys with the size difference.

Now the question is how quickly do you adapt with your business?

It is becoming more and more of a Web 2.0 world and if you are not creating your own tribe (Check out Seth Godin’s book Tribes ) using the resources that are available or you may get squashed as Baby quickly discovered.

See it is easy to control a very specific area of your market with today’s tools.

• Videos
• Blogs
• Twitter
• Facebook
• Squidoo
• Hub Pages
• and many more

Now you can’t and should not be trying to master all of these at one time. But…

There is no reason you should not be taking a set period of time each week to add these in.

All of these can be intertwined too as you add the next one.

For example:

Each time I post here Tweet My Blog makes a post to let my Twitter friends know there is a new post. The RSS feed on any Squidoo lens that is tied to this blog updates. Same with Facebook, Hub Pages and others.

See one little action here is leveraged many times over. As not everyone that visits the Squidoo lens is already on this blog or my Twitter friend or a Facebook friend etc. the wave continues.

Like throwing a pebble into a pond the one little action continues to expand exponentially.

If you are not it is time to adapt like Baby did or get squashed by those that do.

Let me know how you are adapting to the changing internet.

The Turtle Dad

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Technorati Tags: Facebook, Hub Pages, Seth Godin, Squidoo, Tribes, twitter, Web 2.0