Gizmo here and I like the copy and paste stuff if you haven’t noticed. It saves me crawling around the keyboard . The Turtle Dad should not have shown me how but Jimmy D Brown sent him an email about this great article he could reprint so I decided I would use it here.

How To “Borrow” Other People’s Buzz TODAY (Think Traffic!)
By Jimmy D. Brown

Did you know that other people “warm up” your customers for you with their “big product launches”?

And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?

If, that is, you “borrow” the buzz that other people are generating.

Imagine this scenario…

Mr. Marketer creates a new $2,000 product. He “launches” it with his friends. Everyone on the forums is talking about it. Every email sent out within the marketplace has something to say about it. Bloggers are raving. The whole industry is buzzing about the new launch.

The average conversion rate is 2%. And that’s not on $2,000 products. But, let’s assume that Mr. Marketer is the best in the biz. And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).

IF that were to happen, the flipside is this: 75% DON’T BUY.

In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.

Were they uninterested? If that’s the case, they likely wouldn’t have visited the site in the first place.

In the majority of the cases, they $2,000 price tag was out of their reach. Not in the budget. Don’t have the money. Been there, done that … didn’t have the cash to buy the t-shirt!

So, what can we learn from this?

We can learn…

* These 75 out of every 100 who don’t buy are probably interested to some degree.

* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.

* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.

That’s where YOU come into the picture.

You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!

Here’s how you do it…

1. Look for high-dollar launches in your market.

The first step is to keep your eye on the pulse of your market. Whenever a major new product is being launched, get busy. You’ll usually know days, if not weeks, in advance because that’s how launches work: they do a lot of “pre” build-up work to get people salivating for the eventual launch. Keep your eyes out for anything new in the works.

2. Promote a low-cost alternative.

It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service. It doesn’t really matter WHERE you obtain this lower-priced alternative. The important thing is that you find one. It needs to be related to the topic of the big product being launched. It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.

3. Write a mailing that explains the two options.

You’ll want to write a mailing to send to your subscribers or to post at your blog. This mailing needs to contain three important elements…

– Content that presells. Share some meaty nuggets related to the offer you are ultimately going to promote to set the table.

– A small blurb about big launch with your link. Mention the “major” launch briefly. Describe it’s benefits and use an affiliate link of yours to point to the offer. Mention that it’s only drawback is “price”. Express that many people can’t afford it.

– A stronger promotion for your option. Then, really hit home with this “lower-priced, related alternative”. Let them know the benefits are similar at a fraction of the cost. Be sure to point out that it’s priced for everyone — especially those who feel “left out” of the big budget launch because they can’t afford it.

Then, it’s just a matter of getting that mailing out to your subscribers.

Let’s look at what you have in place as a result of this strategy…

* You have two promotions: a minor one for the same “major” launch everyone else is promoting, and a “major” one for the lower-priced, related alternative.

* You have “borrowed buzz”. Everyone in the marketplace is warming up prospects with all of their “talk” about the importance of the subject matter of the “big product launch”. They are primed and ready to buy … something!

* You have a spike in sales coming.

This is a wonderful strategy for getting extra sales.

Remember, there are always a whole lot more people who DON’T buy the product being offered in the “launch”, than those who do! You’ve got a huge pool of prospects in the 75-98% of people who don’t buy the $2,000 offer. Many of them WILL buy a lower-priced, related alternative.

So, the only thing left for you to do is get started.

And if you’ve like a shortcut, let me show you a quick way to do it TODAY.

You have almost certainly seen that Product Launch Formula 3.0 (PLF3) has launched this week. Everyone is talking about it. While there are a lot of different strategies and ideas involved in a “launch”, the backbone is the same…

*** Other people send you the majority of your traffic.

It’s obviously a very *HOT* topic right now. People are scrambling to pay BIG BUCKS for the course.

But…

Do you think everyone can afford it?

What about the tens of thousands of internet marketers who can’t afford it, but who ARE INTERESTED in the subject?

What a shame to let them sit by without getting any sales from them!

But, don’t worry — you CAN get sales from them! Here’s how…

You offer them something for PENNIES on the dollar that provides the same end result: other people sending them traffic for their products and services!

A few days ago Jimmy D. Brown announced a resale rights offer for his SalesArmySecrets.com course.

There are still licenses available for YOU to grab in order to sell a low-cost alternative to the high-dollar “launch” product that everyone is jabbering about.

***BUT IT GETS BETTER — FREE PLR to $20 Report! ***

Jimmy wrote a report several months ago which he briefly made available to one of his membership sites. It’s entitled “How To Get R.I.C.H. With Your Own Affiliate Program”.

(It was pulled after a month and is no longer available anywhere.)

The report is 21 meaty pages in itself, but it also strongly promotes the Sales Army Secrets course at the end.

When you order one of the remaining licenses for Sales Army Secrets, Jimmy is going to give you (no cost!) a free PLR license to the special report!

You can sell the report for $20, give it away, do whatever you want with it (as long as you don’t misrepresent it or mention Jimmy in reference to it)…

…while using the endorsement at the close of the report to promote YOUR COPY of Sales Army Secrets!

It’s a ready-made marketing report to get people to buy Sales Army Secrets from you! You can sell Sales Army Secrets for $97 per order and keep 100% of every sale!

Here’s what you need to do…

1. Order the Sales Army Secrets resale rights license

2. Register and open a ticket at Jimmy’s support center at http://www.Infoprofitshare.com and provide his staff with a copy of your receipt.

Within 24 hours someone will send you the download information for this special Free PLR offer.

That’s it!

Get one while it lasts…
Sales Army Secrets resale rights license

There’s only ONE catch…

This special offer is for the next 3 days only. On Friday, July 2nd at 10PM CDT, Jimmy is shutting down the license offer and this Free PLR offer. They will no longer be available. Officially “retired” at that point.

Grab yours now: Sales Army Secrets resale rights license

Then you can quickly “borrow the buzz” of those promoting PLF3!

Great way to set up a funnel and The Turtle Dad is always preaching the value of setting up sales funnel so I will echo him. (Besides it strokes his ego and maybe he will feed us more .

Technorati Tags: budget, conversion rate, gizmo, marketer, product launches, traffic

The turtles share my work space and that has caused them to pay attention once in a while about what I do.

They have a vested interest in my success because they like to eat. When I have money they get more food and even treats like some feeder fish for a snack.

Now most of the time it is their very basic behavior that gets related here. Animals and people always act in their own self interest and understanding that can be very educational for any marketer.

Once you have taken that into account for your offer the next step is traffic. More targeted traffic = More sales or as the turtles look at More Traffic = More Fish.

So even the turtles got excited when they heard I was attending a free teleseminar tomorrow night at 9 pm. It is being held by two six figure earners, Willie Crawford and Doug Champigny. The topic will be traffic. They will cover 14 ways you can get targeted traffic.

The teleseminar will be free but you need to sign up for it. The replay will be available later but only as a paid product so go sign up, block out tomorrow night at 9pm and bring your notebook. You will need it.

Traffic Tips Teleseminar

The turtles are looking forward to me applying the tips and getting them more fish but concerned because they understand that Willie started his career selling cook books and just may have a turtle soup recipe.

I like to keep them on their toes.

Mike Paetzold

Technorati Tags: Doug Champigny, teleseminar, traffic, Traffic tips, Willie Crawford

One of the things I have discovered in watching the turtles is how much a little change can make in their results. It is extremely entertaining at times to watch their legs go frantically and they stay in the same position. It is like watching someone on a treadmill – they are running flat out and going no where.

Yes their little legs are going frantically. They are working hard but they just don’t move. Then…

They make a slight change in their paddling and are almost instantly across the tank. I can’t see the difference and quite truthfully am just guessing but that little change instantly starts them moving. Now their efforts result in what they were trying to do.

Your business is like that. Especially when it comes to traffic.

You can just be working and working and working and seems like nothing is happening. No sales, hit counter stalled and you are extremely frustrated.

You reach a point where you are ready to pull out your hair. After all it is not a lack of effort. You , like the turtles are paddling furiously but getting no where.

Traffic Generation Explosion can help you with this. There are 50 different ways to generate traffic and step by step instructions on how to use each type. Test out 5 and keep the ones that are working and try a few more.

These little tweaks can make the difference between paddling furiously and going no where and the little change that suddenly shoots you where you want to go. No reason to be frustrated just make the little changes in traffic to alleviate the frustration with the traffic videos in Traffic Generation Explosion.

The Turtle Dad

Technorati Tags: small changes, testing, traffic

The turtles are quickly learning that they have competition in the tank. The picture to the left shows the fish competing directly with the turtles for the food I just added.

Now the funny part is that the fish were originally added to be turtle food. I bought 16 fish and added them to the tank. 4 of them did not last 2 minutes as the turtles were very happy to have a fresh meal.

Since that time the fish population has diminished to 7. The thing is that 4 of those seven have now become big enough that when they get fed they want the turtle’s food and not the little flakes that have been added for the smaller fish. Those small fish still have a healthy respect for the turtles as they have not grown enough to hold their own but the larger ones will push and shove the turtles to get what they want.

Well enough about the turtles lets see how this applies to you and your business.

1. When you are small and starting out you can get eaten by the competition
2. If you keep growing eventually you will be able to compete with the bigger residents without fear of getting eaten.

So the obvious fact is that you need to be growing to ever be able to compete and in the beginning you need to be nimble or you will get eaten before you start.

The key once you have started is to get traffic. Without traffic you can’t tell how well your offer is working. Without traffic you can’t get enough visitors to start your testing and improve your process.

Once you have created a process it all stops without traffic.

Not all traffic is the same and what type of traffic works for one will not necessarily work for the next one. You can discover over 50 different ways to get that traffic so you stay nimble and don’t get eaten at

Traffic Generation Explosion

Now what you need to do is try 5 or 6 of these techniques and see if they work. Usually one or two of 5 will be effective for you so keep those and replace the ones that don’t with more until you have the traffic you need to grow quickly.

Then you can be like the fish and start competing on a level field with the turtles in your marketplace and get your share of the food.

The Turtle Dad

Technorati Tags: competition, traffic, winning