Yesterday was the weekly cleaning for the turtle tank. Not a pleasant job but a necessary one. This always leads to the turtles rearranging some of the items and the war continues each week.

This time I really did them in. I moved the ramp to the opposite side of the tank. Now there was nothing added to the tank just their main seat moved. This created total confusion for over 3 hours.

Normally as soon as I finish adding the fresh water back they are up on the ramp and relaxing. They are never happy while I am changing the water and it tends to tire them out. Immediately getting up and basking is the norm.

It was over 3 hours before they figured out how to get up to their spots. Everything was backwards and it was funny to watch. Just by reversing things it caused some real confusion.

The same thing happens when you try and change things in your business. It may be the same thing from a different direction but it confuses you.

Unfortunately this is why a lot of people just keep doing the same thing over and over. The definition of insanity is to keep doing the same thing and expecting a different result.

You really need to be changing and adapting to grow your business. The way to do this is through testing and tracking. Overcome the confusion and just do it. Not sure how grab my free report Tracking Your Way To Profits.

Unless you make changes and test them you will never improve what you are doing.

The Turtle Dad

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The turtles had their tank cleaned yesterday and are happy relaxing right now. Yes I once again re-arranged things and made it look the way I want.

Did not last an hour before the castle was knocked down and things started getting moved to suit them. An ongoing battle between us.

The question is are you doing the same thing with your customers?

Now I have the control (at least I think I do with the turtles) because they don’t have a choice of where to live. We have our ongoing battle over the arrangement of the tank but the turtles don’t have another option for a place to live.

They can start moving things back but they can’t stop me from changing it back.

Your customers or potential customers do have a choice. Don’t give them what they want and you don’t get their business. There are 10 others willing to supply what they are looking for in the format they are looking for around trying to get their business right now and more coming each day.

This is where testing and tracking are so important. If you are not testing and tracking your results you will have no idea which changes your customers liked and which ones drive them to your competitors.

It really is that important and that is why I revised and released my free report “Tracking Your Way To Profits” this week.

Until I started testing and tracking as many things as I could it was all guess work. Even knowing what the turtles like would be impossible if I did not watch how they reacted. So go grab your copy of “Tracking Your Way To Profits” and start applying the tips to your business.

The Turtle Dad

Technorati Tags: testing, tracking, tracking your way to profits

I have come to understand that turtles are not the smartest creatures I have ever had as pets. Not really a big surprise there to most of you.

Here is Gizzie trying to get through the space between the ramp and the wall of the tank. Now the turtles keep growing and the big ones have not been able to get through there for months.

They either go under the ramp or back up and go around the ramp. Despite that each time I add food and one of them is in that area they try to shortcut their way though that space. Now they can be stubborn enough that they could work their way through it. It would involve pushing the whole dock over but in time they would succeed.

They are smart enough to realize that the others will have long eaten the food that I added if they do that. (Not counting how pissed it would make me if they break it but I am sure that is not a factor for them.)

So usually after just a minute or two they drop down to the bottom and go under the ramp. Next time, however, they go through the same routine and waste the same time and effort.

So the question is do you keep doing the same thing and eventually adapting?

In various conferences working with new people I see them acting just the way that Gizzie was. They come in with a problem but have no idea what is working and what is not. They are not tracking anything so they are working blind.

They get some ideas and go make some changes but again they don’t track anything and back they come. You ask for the stats and the answer is again that they don’t know.

See last time I talked about how Gizmo eventually bulled through behind the intake pipe. That can be admirable and a great way to break down obstacles. When the food is on the water though even the turtles despite initially trying to bull their way through know that if they want to eat they don’t have the time to push the dock.

They want to eat so they go under or around.

Your business is the same as I am sure you want to eat (make money) and that you are smarter than a turtle. Grab my new free report Tracking Your Way To Profits and start tracking so you don’t have to make the same mistakes again and again. You can make new ones

Eventually though you discover what works and keep improving your business. Then you can “eat” all that you want.

You are smarter than a turtle? Aren’t you?

Go grab and apply Tracking Your Way To Profits right now and prove it.

The Turtle Dad

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