Yesterday was the weekly cleaning for the turtle tank. Not a pleasant job but a necessary one. This always leads to the turtles rearranging some of the items and the war continues each week.

This time I really did them in. I moved the ramp to the opposite side of the tank. Now there was nothing added to the tank just their main seat moved. This created total confusion for over 3 hours.

Normally as soon as I finish adding the fresh water back they are up on the ramp and relaxing. They are never happy while I am changing the water and it tends to tire them out. Immediately getting up and basking is the norm.

It was over 3 hours before they figured out how to get up to their spots. Everything was backwards and it was funny to watch. Just by reversing things it caused some real confusion.

The same thing happens when you try and change things in your business. It may be the same thing from a different direction but it confuses you.

Unfortunately this is why a lot of people just keep doing the same thing over and over. The definition of insanity is to keep doing the same thing and expecting a different result.

You really need to be changing and adapting to grow your business. The way to do this is through testing and tracking. Overcome the confusion and just do it. Not sure how grab my free report Tracking Your Way To Profits.

Unless you make changes and test them you will never improve what you are doing.

The Turtle Dad

Technorati Tags: change, testing, tracking, tracking your way to profits

The turtles had their tank cleaned yesterday and are happy relaxing right now. Yes I once again re-arranged things and made it look the way I want.

Did not last an hour before the castle was knocked down and things started getting moved to suit them. An ongoing battle between us.

The question is are you doing the same thing with your customers?

Now I have the control (at least I think I do with the turtles) because they don’t have a choice of where to live. We have our ongoing battle over the arrangement of the tank but the turtles don’t have another option for a place to live.

They can start moving things back but they can’t stop me from changing it back.

Your customers or potential customers do have a choice. Don’t give them what they want and you don’t get their business. There are 10 others willing to supply what they are looking for in the format they are looking for around trying to get their business right now and more coming each day.

This is where testing and tracking are so important. If you are not testing and tracking your results you will have no idea which changes your customers liked and which ones drive them to your competitors.

It really is that important and that is why I revised and released my free report “Tracking Your Way To Profits” this week.

Until I started testing and tracking as many things as I could it was all guess work. Even knowing what the turtles like would be impossible if I did not watch how they reacted. So go grab your copy of “Tracking Your Way To Profits” and start applying the tips to your business.

The Turtle Dad

Technorati Tags: testing, tracking, tracking your way to profits

One of the things I have discovered in watching the turtles is how much a little change can make in their results. It is extremely entertaining at times to watch their legs go frantically and they stay in the same position. It is like watching someone on a treadmill – they are running flat out and going no where.

Yes their little legs are going frantically. They are working hard but they just don’t move. Then…

They make a slight change in their paddling and are almost instantly across the tank. I can’t see the difference and quite truthfully am just guessing but that little change instantly starts them moving. Now their efforts result in what they were trying to do.

Your business is like that. Especially when it comes to traffic.

You can just be working and working and working and seems like nothing is happening. No sales, hit counter stalled and you are extremely frustrated.

You reach a point where you are ready to pull out your hair. After all it is not a lack of effort. You , like the turtles are paddling furiously but getting no where.

Traffic Generation Explosion can help you with this. There are 50 different ways to generate traffic and step by step instructions on how to use each type. Test out 5 and keep the ones that are working and try a few more.

These little tweaks can make the difference between paddling furiously and going no where and the little change that suddenly shoots you where you want to go. No reason to be frustrated just make the little changes in traffic to alleviate the frustration with the traffic videos in Traffic Generation Explosion.

The Turtle Dad

Technorati Tags: small changes, testing, traffic