Baby has quickly become the smartest of the turtles. She has to be to survive in the tank. All three of the other turtles are bigger than her and most of the fish are too.

But watching her can teach you some good lessons on how to survive in the cut throat marketing arena. When one of the big turtles go digging in the gravel (still haven’t figured out why they love that but they do) she hangs nearby. As they kick up all the crumbs that have fallen and got lodged in the gravel she has a feast.

See the big guys could care less about them but those are baby sized pieces of food. Yes she does get stepped on and pushed away if she tries to interfere but for the most part she is growing quite nicely off of the scraps the others couldn’t be bothered with.

This really is the key to marketing in niches or micro niches. They are not big enough to be of interest to the big players but for a small business you can become quite well fed.

Even better as you find one it is repeatable process. One won’t make you rich but…

Find 10 that make $300 a month and you are starting to grow nicely. Just keep growing one little site at a time and get to 30 or so and you are a six figure earner. If you are working in related areas but start with the scraps pretty soon you can compete with the big guys.

For example dog training is a very competitive niche. Start with miniature schnauzers training then move to schnauzers training then to a variety of other breeds training. None of them will necessarily be super profitable but it would be easy to dominate in a lot of those and eventually you would have the potential to be a player in dog training.

In two to three years when Baby is almost grown the size difference won’t be enough that she won’t be able to compete directly. Building a network on topic is like her growth it gradually catches up to the big guys one little piece at a time.

Now the key is to do the proper research and plan out what type of niche to start . Finding Profitable Niches by Teri Champigny is a good place to start. Find a place where you CAN compete and build it up one piece at a time until you can compete with the big guys. Baby is.

The Turtle Dad

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Last night the three turtles were as usual fighting over the same few pieces of gravel. Now I am not sure why, but they love to sort out certain pieces of gravel and then suck on them before spitting them out.

The funny thing is that they ALWAYS seem to be fighting over the same small section.

Now the tank is sizeable (about 12 inches deep and almost 3 foot long) or over 400 square inches of bottom space. Yet they always fight over the same small space. Where they fight changes day to day but they always want to use the same space at the same time.

You will never see them digging through the gravel in different spots. Always where the other two are.

Now unfortunately I see that all too often with marketers too.

Just like the turtles every one wants to fight for the same few pieces of gravel when there are thousands of pieces available. In fact on line there are literally millions of different niches.

Why does every one seem to want to fight over the same little spots?

What most don’t understand is that trying to compete in the marketing to internet marketers is extremely competitive and can be self defeating.

Taking the knowledge and applying it to other niches can be extremely profitable and a lot less competitive. Something you really should consider rather than fighting like the turtles do for the same little piece of turf.

Not sure how to find a profitable niche that fits you? I strongly recommend you check out Finding Profitable Niches by Teri Champigny. It will save you time and help you to find areas where you can compete easily.

Or you can be like the turtles and keep fighting for the same little bit of gravel.

The Turtle Dad

Technorati Tags: finding profitable niches, profitable niches, Teri Champigny