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	<title>Three Turtle Marketing &#187; outsourcing</title>
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	<description>Marketing lessons from three turtles</description>
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		<title>What is the matter with this picture?</title>
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		<pubDate>Tue, 24 Feb 2009 20:18:20 +0000</pubDate>
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				<category><![CDATA[lessons]]></category>
		<category><![CDATA[4 hour work week]]></category>
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		<description><![CDATA[This was taken at 1:45 this afternoon. The turtles had done all that they needed and were now doing what they like to do the most &#8211; lay out and stack up. The problem is that I was still in the middle of my work flow with no end in sight. Grrrr. One of the [...]]]></description>
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<p align="center"><img height="160" alt="turtle 039" hspace="5" src="http://www.threeturtlemarketing.com/wp-content/uploads/2009/02/turtle039.jpg" width="450" vspace="5" /></p>
<p>This was taken at 1:45 this afternoon. The turtles had done all that they needed and were now doing what they like to do the most &#8211; lay out and stack up. The problem is that I was still in the middle of my work flow with no end in sight. Grrrr.</p>
<p>One of the things I really need to do better is manage my time so I can do what I like more. Now I don&#8217;t want to just stack on other people and lay around like the turtles. It will soon be warm enough and the white junk will disappear (I surely hope so) and then I can go chase the little white ball into all kinds of hard to find places like any tree or bush that is anywhere near the course.</p>
<p>At White Birch, where I usually play (if you can all it that) I know every tree all too well. My ball just loves to come to rest under them as much as possible but that is a whole other lesson.</p>
<p>It will also soon be trout season here in PA another thing I like to do but&#8230;</p>
<p>If I don&#8217;t get my work done and start managing my time better then there won&#8217;t be enough time for the things I like.</p>
<p>I did just go out and invest in two things this week to get a better handle on my time and allow me to get more done faster so that I can have more time for me.</p>
<p>The first I recommend for everyone was Robert Plank&#8217;s <a href="http://mikepaetzold.com/likes/tmoc" target="_blank">Time Management On Crack</a>. It has helped me get a lot more done today (and I just started with it this am) and it will be applied regularly. Some habits will be hard to break but they need to be done. As for the title Planky just has this thing about things on crack and uses it regularly for product titles. No crack needed to use these techniques. Check it out.</p>
<p>The second thing is <a href="http://store.replacemyself.com/?aid=584" target="_blank">Replace Myself</a>. Now this is about outsourcing, how to find people and how to train them and may not be for everyone. This is the key though if you are looking to grow your business and move towards the 4 hour work week. (Even if you don&#8217;t want a 4 hour work week you should read the book by Tim Ferris. A good read with lots of ideas.)</p>
<p>So Time Management and Outsourcing are what I need so I can chase the white ball and fish for trout so I am not jealous of the lazy turtles. What about you?</p>
<p>The Turtle Dad</p>
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		<title>Systems work</title>
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		<pubDate>Mon, 19 Jan 2009 18:46:36 +0000</pubDate>
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		<description><![CDATA[The turtles could not survive in the tank if I did not have systems to keep their environment clean such as filters they would be very unhappy. Just read this article from Marlon Sanders and after consultation with the turtles (yes I talked but they did not object not that they ever talk back) we [...]]]></description>
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<p>The turtles could not survive in the tank if I did not have systems to keep their environment clean such as filters they would be very unhappy.</p>
<p>Just read this article from Marlon Sanders and after consultation with the turtles (yes I talked but they did not object not that they ever talk back) we decided you should see it too.</p>
<blockquote>
<p><strong>&#8220;How To Make $3 A Day 700 Times&#8221;</strong></p>
<p>==&gt; Subtitle:  In 2009, do you know your FORMULA and do you know exactly HOW you&#8217;re gonna SCALE it up?</p>
<p>By Marlon Sanders<br />
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^</p>
<p>Six months ago I&#8217;m chit chatting on the phone with my friend David Frey from MarketingBestPractices.com.</p>
<p>Dave told me he had these 2 friends.</p>
<p>And these guys made $11,000 a day using Google Adsense back in the haydays of that thing.</p>
<p>They had fancy boats, houses, cars, the whole nine yards.</p>
<p>These guys wanted to sell one of Dave&#8217;s products but it wasn&#8217;t the right deal. And maybe one of my Dashboards would be right for them.</p>
<p>They could move 5,000 units a week. And while I wouldn&#8217;t get much per unit, maybe I could work out a deal to get the customer names then sell stuff to &#8216;em on the &#8220;back end.&#8221;</p>
<p>I&#8217;m not one to hop on deals like that.</p>
<p>Instead of running a big business with a buncho employees, I run a small ship.  On a good month, we run a tight ship. And I have to stay focused on the few things I feel we do best.</p>
<p>That would be creating my own brand of products and selling them.</p>
<p>Still, if these guys could bring me the names of 5,000 customers a week, that&#8217;d work.</p>
<p>I spoke to &#8216;em on the phone and before I could blink an eye, they&#8217;d flown in.  They found my office using a GPS thingy. Didn&#8217;t even have to give &#8216;em directions.</p>
<p>I immediately thought, &#8220;Wow, I WISH I could hire these guys!&#8217;</p>
<p>
Anyway, we hang out and chit chat.</p>
<p>They told me the whole $11,000 a day adsense story.  Now, these guys fly WAY under the radar on purpose. You haven&#8217;t hear of &#8216;em and they like it that way.</p>
<p>At first, I wasn&#8217;t entirely sure about the $11,000 a day Adsense story.  &#8216;Till they showed me a few pix of houses, cars, boats. You get the idea.</p>
<p>Alright.  You&#8217;re who Dave said you were.</p>
<p>One of the guys was thin, not tan, looked like a family guy, pix of his wife and kids in his wallet.  Really, kinda an average-looking dude.</p>
<p>A bit understated when he talked. He was the &#8220;nice guy.&#8221; His friend was &#8220;the negotiator.&#8221; Or that&#8217;s how I perceived it. Don&#8217;t get me wrong. I liked both of &#8216;em.</p>
<p>He told me his whole theory of bringin&#8217; in the bux with online marketing.</p>
<p>You get a small margin on something, Then you blow it up really big.</p>
<p>Like adsense.</p>
<p>They made a small margin on each page or site. But they blew it up big time.  I think they had a whole team of people in India doing it.  A lot of people.  I don&#8217;t remember the exact numbers. But a lot.</p>
<p>Anyway, I didn&#8217;t do the deal.</p>
<p>I&#8217;d have to give up on how my products were sold.  Everything. I could private label. But it ain&#8217;t like people don&#8217;t know Dashboards are from me.</p>
<p>I invented &#8216;em, along with Sales Letter Generator software, along with the freebie gift before you ask for the testimonial, along with the 12-step sales letter writing formula everyone teaches, along with the 2-page web site model. Along with a lotta stuff.</p>
<p>So I didn&#8217;t do the deal.</p>
<p>But for Christmas, the understated guy sent me a gift basket. That was a nice touch.</p>
<p>So when you speak at a lot of seminars, everyone and their dog sends you gift baskets.  But when my mom got Alzheimers, I stopped doing the seminar circuit.  And then, after a guy ran a red light and hit my car doing 70, it&#8217;s not so easy for me to go on the road anymore.</p>
<p>I have to find a chiropractor usually.  I get invitations.  I coulda gone ton Singapore 2X last year.  I turned down another gig. I spoke in UK but had to hunt down a chiropractor on a Saturday!!</p>
<p>That means I&#8217;m not flooded with gift baskets like I used to be.  So a guy like this guy. Or a Yanik Silver.  Guys who remember you, even if you aren&#8217;t as much in the limelight. They stand out.</p>
<p>Well, the other day this guy sends me an email.  I won&#8217;t go into details.  But I found out his LATEST venture&#8230;.</p>
<p>Another cookie cutter.</p>
<p>He found a way to make $3 a day from web sites selling affiliate products.  OK.  You&#8217;ve heard that before ad nauseum.</p>
<p>But here&#8217;s the TWIST:  The dude did it 700 times!</p>
<p>And I know it&#8217;s true.</p>
<p>Come on now. You should see the dude&#8217;s boat. Actually, I think technically it&#8217;s a yacht.  I don&#8217;t know much about boats.</p>
<p>But he sent me a video of the account.  It&#8217;s true.</p>
<p>You know, let&#8217;s have a candid moment here.</p>
<p>Probably four thousand people have came out with that whole &#8220;make a little site and do it 4,00X pitch.&#8221;</p>
<p>It&#8217;s older than the hills in Internet marketing terms.</p>
<p>Now, something you gotta understand here.</p>
<p>I hired a personal trainer and was working out like a maniac. Cardio every day. Lifting weights. Getting muscle and really strong. But 3 days before Xmas we did some leg weights.</p>
<p>And the day after Xmas I had this BIG bulge in the mirror. I&#8217;m like, &#8220;What the $$)#*( is that?&#8221;</p>
<p>A hernia. So now I will likely miss Yanik&#8217;s gig to have this fixed so I can get back in the gym.  In the meantime, when I don&#8217;t exercise, I don&#8217;t sleep that great.</p>
<p>Particularly the night before I talked to this guy.  So I&#8217;m in NO mood for b.s.</p>
<p>I&#8217;m just flat out BLUNT:  I say, &#8220;Bro, you got NO USP here. Forty million people have said they got this formula to make 3 bucks a day with web sites.&#8221;</p>
<p>He said, &#8220;Yeah, but I&#8217;ve done it 700 times!&#8221;</p>
<p>THAT got my attention.</p>
<p>He actually employs 3 people in the Philippines who just do this thing full time.</p>
<p>Which got my attention because I have a friend in the Philippines who needs work.</p>
<p>Then I SMACK him hard again, &#8220;Dude, the whole article marketing thing has be done to DEATH!&#8221;</p>
<p>I found out he doesn&#8217;t use articles to get the traffic. It&#8217;s a web 2.0 thing. Frankly, nothing fancy at all.</p>
<p>He told me if he does it personally, he can create one of his sites and the marketing for it in 15 or 30 minutes, outsourcing the actual web site part.</p>
<p>Now, NONE of HOW he does this matters. At least not for this article.</p>
<p>Here is my POINT:</p>
<p>He&#8217;s the ONLY PERSON I really know who post-adsense has really delivered on the promise of getting a whole bunch of web sites that make 3 bucks a day.</p>
<p>But even that isn&#8217;t the REAL take away here for you.</p>
<p>To me, it&#8217;s this:</p>
<p>He found ONE THING that made 3 bucks a day that was simple enough to outsource. Then he outsourced it.</p>
<p>Just simple repetition.</p>
<p>The GLITCH in all these &#8220;repetition&#8221; pitches I hear is that yeah they got 5 or 10 sites that make a $10 a day or whatever. But they don&#8217;t scale up.</p>
<p>However, if you CAN find a way to do it that will scale, it&#8217;s very powerful.</p>
<p>And the reason I&#8217;m writing this article and you&#8217;re reading it is to say this&#8230;</p>
<p>My friend made $11,000 a day in Adsense by getting ONE thing that worked. Then scaled it up.</p>
<p>He did the SAME thing with this dirt simple little system.  And I haven&#8217;t asked him yet. But I bet he&#8217;s done it with other things.</p>
<p>You HEAR people talk about this pitch with article marketing.  But honestly, I don&#8217;t think you&#8217;ll come anywhere near $3 a day per article with article marketing.</p>
<p>What my friend did was EXPERIMENT.</p>
<p>Specifically:</p>
<p>1.  He doesn&#8217;t use Clickbank or Commission Junction for the affiliate stuff.  His testing showed those didn&#8217;t convert for this method.</p>
<p>2. His traffic source is NOT article marketing.  It&#8217;s a web 2.0 thing that&#8217;s not really being used tons by others.  At least, not for affiliate marketing like this.</p>
<p>This article is about the power of repetition and scalability.</p>
<p>In my business, I developed a way to roll out product after product to my list.</p>
<p>And a way to get money in the door every month. A method hardly anyone else does, when I stop to think about it.</p>
<p>What I&#8217;ve just given you is the secret behind all great wealth, accomplishments and achievements.</p>
<p>
One formula.</p>
<p>Done with excellence.</p>
<p>Performed over and over.</p>
<p>A lot of people have read &#8220;Amazing Formula.&#8221; Thousands actually. But not many really understood it.</p>
<p>What I said in that product was you build a list and roll a new product out to it every month.</p>
<p>I was the first person I believe to really say, &#8220;Hey, a NEW era of marketing has arrived.  Using the web and ebooks, you can create a new product every month and roll it out to your list.&#8221;</p>
<p>Most people don&#8217;t understand that&#8217;s a MODEL.  I called it a FORMULA but it&#8217;s a model.  The FIRST one that really said we&#8217;re in a new era of digital products.  And you can roll out to your list every month.</p>
<p>Now, that model kinda morphed into &#8220;build a list and hammer it with affiliate products.&#8221;</p>
<p>You can do that.  I&#8217;m not sure it&#8217;s the optimal way to go about it.</p>
<p>What&#8217;s your MODEL?</p>
<p>Do you KNOW?</p>
<p>Do you have a month-by-month plan for implementing it in this new year?  If you don&#8217;t know what your MODEL is, THAT is why you have problems with FOCUS.</p>
<p>That is WHY you feel overwhelmed.</p>
<p>Because you don&#8217;t know the OUTCOME.  You don&#8217;t know what FORMULA you&#8217;re following or why.  You don&#8217;t know HOW you are scaling up.</p>
<p>If you do, or if you don&#8217;t, spit back at me on my blog:</p>
<p><a href="http://www.marlonsnews.com/" target="_blank">Marlon&#8217;s blog</a><a href="http://clicks.aweber.com/y/ct/?l=O8sN4&amp;m=KvTQdXk_1Dr&amp;b=8R0JjlOKrOUxYfxPlvIO0g"></a></p>
<p>I personally respond to most comments there.  NOT an employee.</p>
<p>How many other marketers who have sold millions online are willing to RESPOND to posts on their blog?</p>
<p>I&#8217;m not an &#8220;ivory tower&#8221; marketer where I&#8217;m like Moses on the mountain with the 10 commandments and if you come near me without a handful of money I&#8217;ll strike you dead with lightning!</p>
<p>That&#8217;s kinda how Internet marketing is nowadays.</p>
<p>I&#8217;m not saying I&#8217;ll have lunch with you or hang out.  I won&#8217;t.  But I WILL read your blog post and try to give you an intelligent response, even it&#8217;s brief.</p>
<p>Marlon Sanders</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;<br />
Marlon Sanders is the author of &#8220;The Amazing Formula That<br />
Sells Products Like Crazy.&#8221;</p>
<p>Check out all my products here:</p>
<p><a href="http://getyourprofits.com/z/1229/CD15293" target="_blank">MarlonSanders.com</a></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
</blockquote>
<p>Now apply the lessons and build your system.</p>
<p>The Turtle Dad</p>
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