This morning I awoke to find the turtles feeding on the last of the gold fish. The last one had survived almost a year and was as big as the turtles.

The fish would even push the turtles away at feeding time to get a share of the food. Really surprised that this fish lasted this long. It has been over two months since the 4 other big fish were eaten.

So for almost a year the fish survived and even thrived growing to be over 4 inches long. Eventually though the nature of the turtles came out and the fish is no more.

Now how does this apply to marketing? After all that is the theme here.

First nature does not change. Maude can’t believe that the turtles would do such a thing after sharing a tank that long. Wrong. The nature of turtles is to eat fish. The world is an eat or be eaten place. That does not change – EVER.

Sooner or later the turtles were going to eat the fish. It did not matter how smart the fish was, how fast the fish was, it was a foregone conclusion.

In that tank the turtles were at the top of the food chain. Had the fish been in a tank with out the turtles the fish might have been at the top.

The fish had the same nature and always went after the small feeder fish that were added as a turtle snack every so often too.

That is one of the reasons I always talk about finding niche markets. Find a “tank” where you can be at the top of the food chain.

Even if you can have a bit of success competing in the big “tank” like the internet marketing arena sooner or later the nature of the turtles will catch up with you. Find an area where you can easily be the top of the food chain.

If you need help finding those spots check out Finding Profitable Niches by Teri Champigny. This will show you exactly how to find the “tank” where you can be on the top of the food chain.

Do that or eventually end up like the gold fish no longer around.

The Turtle Dad

Technorati Tags: marketing, niche, niche marketing, profitable niche

After the last time the turtles went on a fish diet the gold fish got a lot more careful. After a month or so though that caution went away and the biggest one got aggressive again. When I would feed the turtles the fish would push them out of the way to get his share.

Yesterday that caught up with him and the turtles are back on a fish diet. Despite being bigger than the turtles it did not stop them from making a meal out of him.

Now it is not pleasant to see but it is the turtle’s nature to eat fish. Not sure what triggered it as my turtles are always well fed in fact maybe a bit too much at times but something set them off.

Now how does this apply to your marketing?

No matter how big you get in your niche there is always a potential turtle out there ready to eat you for lunch. It is one of the reasons that I spread the risk over multiple niches and am always testing out new ones.

I put together a report on how I go through and test out niches called Niche Affiliate System. It walks you through all the steps from…

• finding the niche
• locating good products
• discovering the hot buttons
• and much more

So that I can start by using other people’s products and find out exactly what the people in that niche want before I take the time and spend money to have my own product or products in that niche.

This allows me to build my list of customers while building relationships with the other players in the niche. Now when I am ready to create my product I am almost sure it will be successful instead of rolling the dice coming in.

Check out Niche Affiliate System and follow the steps and get going in more than one niche to have your risk spread before someone decides to go turtle on you and have you for lunch.

The Turtle Dad

Technorati Tags: find niche, niche, niche affiliate system, niche marketing, test niche

Baby has stepped up and decided to help with the blog and show me things that the other big turtles have not. Yes she is probably only a tenth of the size of the others. Even the fish are a lot bigger than she is too.

Despite the size difference she has her own way of making sure she gets her share during the feeding frenzy that happens twice a day. Everybody gather near the front of the tank pushing and shoving to get the best position as the food comes in.

Baby realizes that she can’t compete there at her size and does not try to compete with the others. Everyone else is pushing and shoving and disperse the food all over the place.

As everyone else is fighting in the front with each other Baby sits back and chows down on the food that has been dispersed to the back while everyone else is still fighting up front.

Now if Baby tried to fight up front and compete with all the bigger beings in the tank she would be a very hungry little turtle. Instead by sitting back and working on the edges she becomes quite well fed.

This is the part that reminds me of an internet business. Too many people are trying to compete in the hyper competitive markets and missing the chance to stay on the fringe and just chow down without fighting tooth and nail.

This is why the people that are starting out and do well are those that work “in the back of the tank”. Yes working in the niches are the best place to get started. The key is to find a profitable niche and work there and not try to compete where you will get stepped on or pushed to the side.

That is one of the reasons that I like Finding Profitable Niches. This allows you to find the places in the back of the tank where you can be well fed without fighting with the big ones.

The Turtle Dad

Technorati Tags: find niche, find profitable niche, niche, niche marketing