Gizzard is shedding again and looks a bit ugly but that is part of his growth.

The picture does not do it justice but you can see the skin hanging off as it replaced with new skin below. Now there must be some nutritional value in that skin because you will see them eating the sheddings from each other.

Disgusting as it may seem to me they actually go out of their way to clean the excess of off each other.

I know you are wondering what the marketing lesson is here aren’t you?

After all what can we learn from eating shedding skin? Surprise you know there would be a lesson.

See one turtle feeds and gets nourishment from the cast off of another. Giveaways work like this for marketers.

See some people on your list will resonate with your message and some won’t. Sorry that is the way life is. Nice as I am not everyone wants to know how turtles can help their marketing. (not sure why but I do know it to be true or more people would sign up for the updates so they would not miss a post – hint, hint ).

Understanding that fact is what makes giveaways a win – win – win.

I send my subscribers to a place where they can get free items – they win. Now some people look at this as a loss for me and a win for whatever list they signed up for to get the gift but…

If they like my style they will still read and respond to what I send. If they like the other person’s style better than they probably would not have taken action on what I was offering anyhow.

In the mean time I have added people to my list. The gift I was offering was something that they wanted which means that they probably have an interest in the type of business I do. On those I win but hopefully the new subscriber won too with what they received.

So like the turtles I am in effect eating the sheddings of others as are the other participants. But.. like the turtles it allows all the participants to continue to grow.

So if you were not interested in using these very effective ways to grow your list because you were concerned with losing rather than gaining I hope you have learned the lesson that your losses can feed someone else just as their losses can feed you.

In the end you win – your subscriber wins – and the other participants win. That is always a good end result for any business.

There are three giveaways that I am participating in listed below that you still have time to join and grow your business.

As the good things about blogs is that the content stays here and people come by long after these are over and done with you can check out the current giveaways I am participating in here.

So make sure you sign up for the update list in the top right hand corner but even if you don’t you should get involved in the giveaways as they are one of the best list building tools you will find.

The Turtle Dad

Technorati Tags: giveaways, IM Dream Team Giveaway, list building, Santa's Big Giveaway, Thanksgiving Giveaway

Every two weeks without fail I end up adding water to the tank. Today is the day so it reminded me to discuss this. See it is constantly evaporating due to the filtering and temperatures necessary to keep the three babies happy and healthy.

If I don’t add water regularly soon the tank would not be a good environment for the kids to live in. So now I add water regularly and it is another task for the checklist of their care just like regular feeding.

How does this apply to your business? What can the turtles teach us with this lesson?

Your list is very much the lifeblood of your business and it has the same tendency to evaporate just like the water does in the tank. You need to constantly be adding more subscribers to your list or you will soon find what should be a valuable asset has eroded away to nothing.

You need to be consistently working on adding to your list and this should be a primary function of your business. If you need help understanding the process check out The Beginners List Formula. It is an easy to use guide to get you started.

Another great way to consistently add new subscribers is to use giveaways. There are two good ones you can join right now The Thanksgiving Giveaway and Santa’s Big Giveaway.

Just add a product in and generate extra subscribers easily. Make sure to take advantage of these and keep replenishing your subscribers as I have to keep replenishing the turtle’s water.

Your business will grow and I have happy and healthy turtles.

The Turtle Dad

Technorati Tags: Beginners List Formula, giveaways, list building, Santa's Big Giveaway, The Thanksgiving Givewaway