Seems like a stupid question but I do want you to think today. I know that is almost as bad as the 4 letter word work. But there is a reason I am asking the question because in some ways your customers and readers will follow what the turtles do. Use this to your advantage and you will be smarter than a turtle.

Now I always have fish in the tank and turtles feed on fish. Why are the fish still there?

Because the turtles don’t like the idea of taking the effort (ie – work) to catch them. I feed them regularly so rather than take the effort to catch the fish they wait on me to supply their food.

Now occasionally I am away and Maude forgets to feed them or at least not at their regular time. Once they get hungry enough they will take the effort and I end up with one less fish but…

It is only when they get really hungry that it is worth the effort and it is usually just one that does the work but once the fish is caught all of them are more than willing to help with the eating. It becomes a real tug of war in the tank.

Nice story now how does it apply to you and your business?

My supposition is that most of your customers and subscribers are like the turtles. If you are not making money online easily you probably are too.

Here is how I came to that conclusion. Just checked some stats this am and was checking out how I was doing by participating in The Free PLR Giveaway 6.

• Subscribers – 643
• Sales of offer on the verification page – $97
• One oto sale from the site – $23.50
• 23 new downline off the thank you page ad

Now those may not get you excited but I gave away a report that was re-purposed from my blog content. Added a squeeze page system to it (signup verify and download pages) and gave away PLR to all of it but did include the pdf ready to go.

My total time putting the package together was about 3 hours. As you can see I have already netted $120 for that 3 hours not counting anything I make from the new subscribers and this still runs until Sunday so the figures will be bigger.

The content was written on the blog already. Needed to create an image and the pages. Now all of the pages have a thank you page ad already on them.

Now if you grabbed this because I gave you an easy way to use it (the squeeze page system) are you going to take the extra effort to edit the book, change the graphics and make it yours or are you going to use it as is and wait for me to feed you?

Once you answer that you will know if you are smarter than a turtle.

If you are going to create PLR and it is easy to both use and create (if you are blogging regularly the content is already done for you) then you need to make sure that you give people an easy way to use it and the right way. Most will take the easy way. To fully understand the “hard” (it really isn’t hard but does take that 4 letter word) check out The PLR Video Tutorials from Doug Champigny.

Finally I am putting together a step by step report on exactly how I did this project and some other monetization that is not even mentioned here that will continue to pay me for this effort into the future. See $40 an hour for the 3 hours aint bad but this 3 hours will make me a lot more than that before I am done. Let me know what that report would be worth to you when it is done by leaving a comment.

The Turtle Dad – and yes I am smarter than a turtle – are you?

Technorati Tags: Doug Champigny, free plr giveaway, plr, PLR Video Tutorial

Now turtles are not easy to educate. Think as much as I like them that I am not going to teach them tricks. I can influence their behavior.

If someone opens the lid on the tank and they are up sunning they are instantly gone to the far corner. They figure that if someone has opened the lid they want to catch them.

They learned this when we did not have sufficient filtering capacity and used to take them out to feed them each day to keep their water clean longer. Now it has been a couple of months since anyone has tried to take them from the tank But they still react the same way. Instantly gone.

Now there is a difference though if I have the food container in my hand. Yes they still leave the ramp area but…

They come right up top waiting for me to add food. Three turtles swimming with their heads out of the water just waiting for dinner.

Again they have been educated that if I open the lid with their green container in my hand it is dinner time.

How does this apply to your marketing?

You need to educate your subscribers by giving them useful information. You them create the automatic impulse to actually read your email, blog or newsletter.

One of the best ways to do this is by giving your subscribers quality information and one of my favorites free reports. Giving out free reports that actually help your subscribers helps you to educate your subscriber that you are someone that they need to read what you send.

You can easily add your recommendations into the report and set affiliate land mines that will generate you ongoing revenue.

One of the easiest ways to create free reports is using quality PLR and you can get some this week for free at The 5th Free PLR Giveaway.

If you do not understand how to use PLR check out The PLR Tutorial Videos that will walk you step by step how to use PLR to the max.

Take advantage of it while it is still available.

Turtle Dad

Technorati Tags: education, free plr giveaway, free reports

Yesterday when we were discussing the sunning turtles I told you that there was a new launch today. Free PLR Giveaway is different then some.

1. All new PLR products
2. Absolutely no restrictions.
3. 20 first class contributors

This means you get free PLR products that you can use anyway you want to. Want to use it as…

• A bonus
• Sell at auction
• No minimum price
• Bonus
• Giveaway

You can do anything you want with the products. Grab yours at

Free PLR Giveaway

As to the turtles? Here I am working to tell you about this and they say it is Sunday and we are going to relax.

The Turtle Dad

Technorati Tags: free plr giveaway, plr, plr giveaway