I was relaxing earlier today and the kids saw me so they all jumped in and started splashing. That is their sign that they want my attention and more importantly they want to be fed. (They always want to eat they should be called pigs not turtles )

But…

It was feeding time so I went over opened the lid and added some food. Now I don’t know if it is a vision thing but they just can’t seem to eat the food unless they get under it.

See they can get above the water with their heads, make lots of splashes and get lots of attention and even get what they want. (Me to add food.)

But as long as they keep their heads above water they can’t consume what they have just created all the fuss to get. It is not until they submerge and look for the food from underneath that they can actually consume it and nourish their bodies.

This made me think about the average web business. We all need to make a splash and get attention to get what we want. If you are smart it is subscribers that you can contact again and again.

The real key though is not the attention (although that is very important) it is the things that you don’t see on the surface that sustain you. Just like the turtles the attention they grab is necessary to get my attention but until they stop splashing and drop under the surface they can’t eat.

For you as a marketer the surface (getting the person to click your subscribe button is just the beginning.

The offer on the verification page, the structure of the warm up email series and many more little things are what generates the revenue to make your business thrive.

Beginners List Formula was created to walk you through these little steps that make a huge difference in your results. Created to give you the step by step plan to make sure that you set up the proper structure under the surface.

After all you can keep splashing and driving traffic but if you never set up the process below the surface you will be a very hungry marketer just like the turtles can’t eat until they go below the surface first.

As always your questions and comments are welcomed.

The Turtle Dad

Technorati Tags: Beginners List Formula, business structure, processes

Every two weeks without fail I end up adding water to the tank. Today is the day so it reminded me to discuss this. See it is constantly evaporating due to the filtering and temperatures necessary to keep the three babies happy and healthy.

If I don’t add water regularly soon the tank would not be a good environment for the kids to live in. So now I add water regularly and it is another task for the checklist of their care just like regular feeding.

How does this apply to your business? What can the turtles teach us with this lesson?

Your list is very much the lifeblood of your business and it has the same tendency to evaporate just like the water does in the tank. You need to constantly be adding more subscribers to your list or you will soon find what should be a valuable asset has eroded away to nothing.

You need to be consistently working on adding to your list and this should be a primary function of your business. If you need help understanding the process check out The Beginners List Formula. It is an easy to use guide to get you started.

Another great way to consistently add new subscribers is to use giveaways. There are two good ones you can join right now The Thanksgiving Giveaway and Santa’s Big Giveaway.

Just add a product in and generate extra subscribers easily. Make sure to take advantage of these and keep replenishing your subscribers as I have to keep replenishing the turtle’s water.

Your business will grow and I have happy and healthy turtles.

The Turtle Dad

Technorati Tags: Beginners List Formula, giveaways, list building, Santa's Big Giveaway, The Thanksgiving Givewaway