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Maintenance can be messy
By admin | March 4, 2009
Today I needed to replace some of the water in the turtle’s tank. Swap out about 10-12 gallons once a week to extend the time between the big water changes which takes half a day to totally empty and replace everything including setting up a different tank for the fish and turtles while I do it.
Regular maintenance like this, changing the filters out regularly keep the tank looking good. By the way the picture is just cause I love to see Baby all stretched out on top of Gizmo – nothing to do with this article because there is a down side to that maintenance.
Before I start removing the water I always re-arrange the items they have moved and level out all the rocks they have dug up. This lets lose a bunch of what I’ll call gunk to be polite into the water and allows me to remove some of it with the water.
Then things get stirred up a bit more when I add back the water. This means that right after the maintenance the tank looks like crap. Now in a couple hours as things settle down it will look much better than it did but there will be that time frame when it doesn’t.
The thing is that can be true about your business sometimes but you still need to do it.
The maintenance falls into things like backing up your data bases for your blogs and scripts, checking your stats and reacting to what is working and what is not.
Then you need to actually take the time to change and test things. Sometimes this temporarily hurts your results when you are split testing but over time it improves your results. Not everything you test will work but if you keep improving your process it will grow your business despite the little bumps along the way.
This will allow you to find the things that work for you. Marlon Sanders new book Ockham’s Razor Income System has some great ways to improve your system when you apply them. Strongly recommend it as a resource to give you ideas to improve your business and improve your maintenance of your business.
Well, in about two more hours I will be able to enjoy the better looking tank (at least until the turtles once again start their re-arranging).
The Turtle Dad
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Topics: lessons | 2 Comments »
March 4th, 2009 at 6:18 pm
Hey Mike,
I understand the concept for split testing but I am not sure I understand how to split test a blog. Do you use two separate blogs and just change the title? Can you explain that a bit? Thanks.
Andre Arnett´s last blog post..Free PLR Giveaway 6- Time Is A Wasting
March 5th, 2009 at 8:06 pm
Like any other Type-A marketer, I hate taking time away from my writing and promotional activities for anything as ‘mundane’ as maintenance – after all, it’s an activity that doesn’t generate any immediate revenue of and by itself.
But if I hadn’t taken the time to do it, my motivation would have stagnated like the tank water as my sales suffered the same fate as the turtles would. By knowing for sure where to focus my efforts, everything went well – and once a marketer hits a certain level they can outsource the maintenance, as you could by hiring an ‘indoor pool boy’.
Basically, the easiest example I can offer is a car – you do a bit of maintenance and it goes from A to B. But for the superior performance you need a race car that goes from A to B much faster. And those need a lot more maintenance a lot more often. Just like Internet Marketing. And just like your great turtles.
Doug Champigny´s last blog post..The Easiest Affiliate Marketing Sales