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Keeping up with change
By admin | November 6, 2009
The turtles no I should say Gizzard reminded me of the need to keep up with change. Now I did not get a picture because what he did caused me to react not think about anything else.
Here is what happened. The bigger turtles no longer use the ramp to get to the top of their perch. They climb up from the water right up to the landing from an inch or so below. Now they have gotten quite good at climbing and built up their strength.
Imagine my alarm when I found him trying to climb out of the tank right by the filter where there is an opening in the lid for the water to come back in. Even though the landing is a couple inches from the top Gizzard had his head and part of his shoulder area out of the tank.
Obviously everything is now rearranged so he can not escape. The changes were made ASAP because it is a long drop out of the tank and I did not want a smushed up turtle. (Not sure why he would want to with some one to feed and clean up after him but that is another tale.)
Now how does it apply to online business. After all there are not any chance of smushed up turtle online. (I like that word and it probably isn’t one “smushed” can’t you tell 
)
Things change with your business constantly. Google changes an algorithm, a new traffic source comes to light, what people want changes. After all things constantly change and if you are not tracking what is happening change can catch you by surprise.
Time spent tracking and testing keep you on top of what is working and allow you to leverage what is working and cut out the items that do not.
This allows you to keep up with change and adapt as you need to instead of being caught by surprise. Grab your free copy of Tracking Your Way To Profits and start tracking today if you are not already.
Now if there was just a way to track Gizzard
The Turtle Dad
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Topics: lessons | 6 Comments »
November 6th, 2009 at 8:49 pm
Leave it to the turtles to try develop an escape route. Maybe he wants to see the world. But you are so right about change. Have to be up with things and when something unexpected occurs learn how to deal with it. Always good to read it again. Keeps yu on your toes.
Andre Arnett´s last blog ..Secrets To Writing A Sales Page For A Niche You Know Nothing About
November 6th, 2009 at 8:57 pm
I got smushed on this one…
I grabbed the copy and got surprised…
Fred
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November 6th, 2009 at 9:35 pm
Great point Mike. With so many different ways that money can be made online, it is very important to track everything you do. We need to focus on what works, and tracking is the only way to know what is and what isn’t working.
Joel Osborne´s last blog ..3 Niche Private Label Rights Bundle
November 10th, 2009 at 7:03 pm
Leave it to the turtles to teach us about change. You are right that we need to embrace change and monitor the changes that we make. It made your turtles stronger and paying attention to change will improve our business.
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November 12th, 2009 at 8:14 pm
In ‘Future Shock’, Toffler pointed out that it’s not the coming changes that will smush people, but the increasing SPEED of those changes. It’s as if he was discussing Internet marketing, but he wrote that 40 years ago… (without the ‘smush’, of course… LOL)
To truly succeed online, we can’t merely accept change – we need to embrace it. After all, most changes bring an increased or new way to make more online – and that’s ALWAYS a good thing!
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