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Avoiding the feast or famine
By admin | January 25, 2010
One of the big things I notice with the turtles is everything is all or nothing.
Here is what I mean.
Add food it goes immediately even if they just ate.
Add in fish and they will keep after them until they are all gone. They love to binge but that means that they are either in feast mode or famine mode.
Lots of affiliate marketers follow the same pattern. They find a product they like, send out an email and make commissions. The problem with that is if you don’t find a new product to promote you don’t make any money.
While I am writing this Gizzard is at the side of the tank splashing like a maniac to get my attention to see if he can get some more food. Is that how your affiliate marketing goes too?
No that isn’t bad but there are two ways to help avoid that feast and famine that comes and goes. Adding these into your marketing system are important.
The first is to promote products with residual income. These are various services and memberships that people pay for monthly and you earn a commission each month.
Now there are a variety of products and services set up on this model but the average stay is usually only about 3 months. Some will stay longer or shorter but that is an average.
The ones that tend to have longer stays are services. Things like web hosting, autoresponders, article submissions, etc.
The reason for this is very simple. If you have an online business these are things you need. That is one of the reasons I consistently recommend The Marketers Hosting which combines web hosting, tracking, autoresponder and an affiliate program in one.
Now if you sign up and start using that the odds of you staying for a long time is quite good.
The other way to avoid the feast and famine is to build a series of free reports. Create a report with a squeeze page and a follow up series for a specific product and drive traffic there.
Add in other related offers and now all you need to do is spend your efforts on driving traffic to it. This can be done in a variety of ways like a blog, article marketing and a variety of paid advertising.
You can find out exactly how to do that step by step with Marlon Sander’s Promo Dashboard.
Adding in both residual products and services along with specific squeeze page systems will allow you to set up regular income and avoid the feast and famine.
That way you won’t be like Gizzard who is still trying to get my attention and get more food.
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Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
Topics: lessons | 6 Comments »
January 25th, 2010 at 4:58 pm
My dog (a yellow lab) would get along very well with your turtles. She’s the same way – give her food and it’s gone in an instant. I agree that adding products with residulal income to your makering funnel is important and will keep you fed between big meals.
Luca Di Nicola´s last blog ..Powerstart 2010 – Starting an Online Business The Right Way
January 25th, 2010 at 5:23 pm
Great! Turtles are still alive! And binging. But they earn their food. Always good advice!
Marlon’s package seems interesting. No downloads, only online access. Will have another look.
Fred Lotgering´s last blog ..Twitter and your list
January 26th, 2010 at 1:24 am
Very true Mike. Long term hands off success is what I think many of us want, and starting to build that with residual income is the way to go.
January 26th, 2010 at 8:37 am
Mike…our cat is exactly the same way!! If I am working at my desk and he is hungry, he will come up to my chair and do everything he can do get my attention, including jumping up on the desk and pushing things off…if I get up and give him some food, he will eat and then jump back up into another chair and take a nap for an hour or two…
I agree with you about promoting products that have residual affiliate payments or even running your own membership site…the one time blasts are nice but it’s that payment every month that is even better.
Glad the turtles are back and well.
Ron Barrett´s last blog ..Overcoming The Three Myths of List Building
January 28th, 2010 at 3:00 am
Great points, Mike – full kudos to the turtles! This really is the difference between being an ‘affiliate marketer’ and building an ‘affiliate marketing business’. The first is simply a job, while the second is a future.
Doug Champigny´s last blog ..How To Create A Sustainable Work-At-Home Affiliate Marketing Business Through Recurring Commissions!