Brett McEllhiney
Lonnie Minton
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And then there were none
By admin | July 24, 2009
This morning I awoke to find the turtles feeding on the last of the gold fish. The last one had survived almost a year and was as big as the turtles.
The fish would even push the turtles away at feeding time to get a share of the food. Really surprised that this fish lasted this long. It has been over two months since the 4 other big fish were eaten.
So for almost a year the fish survived and even thrived growing to be over 4 inches long. Eventually though the nature of the turtles came out and the fish is no more.
Now how does this apply to marketing? After all that is the theme here.
First nature does not change. Maude can’t believe that the turtles would do such a thing after sharing a tank that long. Wrong. The nature of turtles is to eat fish. The world is an eat or be eaten place. That does not change – EVER.
Sooner or later the turtles were going to eat the fish. It did not matter how smart the fish was, how fast the fish was, it was a foregone conclusion.
In that tank the turtles were at the top of the food chain. Had the fish been in a tank with out the turtles the fish might have been at the top.
The fish had the same nature and always went after the small feeder fish that were added as a turtle snack every so often too.
That is one of the reasons I always talk about finding niche markets. Find a “tank” where you can be at the top of the food chain.
Even if you can have a bit of success competing in the big “tank” like the internet marketing arena sooner or later the nature of the turtles will catch up with you. Find an area where you can easily be the top of the food chain.
If you need help finding those spots check out Finding Profitable Niches by Teri Champigny. This will show you exactly how to find the “tank” where you can be on the top of the food chain.
Do that or eventually end up like the gold fish no longer around.
The Turtle Dad
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Topics: lessons | 9 Comments »
July 24th, 2009 at 9:19 am
A great point Mike.
I have been focusing a lot more lately on my niche marketing. Like you said, if you can find the right niche it is easy to set yourself up as the top of the food chain for that niche market.
Once you get one up and running it is time to start looking for another. Eventually you can have a group of niche markets that will be bringing in a diversified income, so that if the sales on one particular niche drops, you still have the income from all the rest of your niches.
Teri’s ‘Finding Profitable Niches’ is a great product and will definitely help you find the right niches to be in.
Brett McEllhiney´s last blog ..Free Ebook on Building a Niche Marketing Business
July 24th, 2009 at 10:27 am
Nice analogy Mike. Niche marketing is something I have started looking into. Haven’t made much progress yet. like you said, I need to find an area where I can be at the top. Have been looking at Brett’s “Build a Niche Marketing Business”.
Lonnie Minton´s last blog ..Three Tips For Building Your List Now
July 24th, 2009 at 4:20 pm
Great analogy, Mike – mirrors the old parable about the scorpion and the frog. Especially if someone does not have a marketing background, best to home their skills first in the niches before tackling the mainstream.
Doug Champigny´s last blog ..The Most Important Skill For Successful Affiliate Marketing
July 24th, 2009 at 4:56 pm
So being a big fish in someone else’s tank doesn’t work. The moral is pretty clear. Now if the tank had an area partitioned off to keep the fish and turtles apart, the fish could have had its own niche in the same larger tank. And that’s where targeted keywords can come in to play in a larger market. But be wary of the day someone pulls that partition out and sweeps in on your keyword.
Earl Netwal´s last blog ..Should I use online article marketing for my locally based business?
July 24th, 2009 at 5:16 pm
I love this analogy… it speaks so good as to what I see everyday in the Internet marketing niche. Beginners start out but then can easily get frustrated by the “big gurus”… while you then see other beginners finding their way through and seeing a lot of success.
July 26th, 2009 at 7:54 pm
Sorry to hear about the fish. I know you had gained a special attachment for them. At least got you a post to write about. It is hard to get to the top of the food chain and there are no guarantees that you will remain there. That awful word you like to use a lot, work, really comes into play there. It can be frustrating but you guys have shown us that hard work does pay off. Just can’t give up so easy.
July 27th, 2009 at 8:34 am
Another great analogy.
They have been so great in the past as well.
Hope the disappearence of the last goldfish will not slow down the analogies.
Fred
Fred Lotgering´s last blog ..Niche: Get Started With Origami
July 28th, 2009 at 9:44 am
Until I started reading this blog I had no idea that turtles and fish and their behaviour could relate to marketing. You do a great job in pointing things out that are right under our noses but fail to see. Niche marketing is something that takes time to appreciate. When we first start out all we think about is jumping in and wanting to climb to the top with the big fish. As you point out we can climb to the top faster and stay there if we do some homework first and find that niche that you can be at the top.
Thanks for the resource as well
Luca Di Nicola´s last blog ..Top Traffic Tips Recording and Transcript Now Ready For Download